Search Media Group
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FORM Lifting Website Redesign

FORM Lifting Website Re-design

Problem: One page, scrolling website without a mobile first philosophy. 

FORM Website Redesign

FORM Website Redesign

Insights:

#1- Primary users were accessing website via mobile, 80% mobile, 20% Desktop.

#2 - Little to no eCommerce conversion.

#3 - More product integration and value proposition was needed.

After several design studios, user journeys, and referring back to our personas we were able to settle on these Lo-Fi wires.

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FORM Lifting Website Re-design

FORM Lifting Website Re-design

Solution: Mobile first philosophy! Within a week mobile sales started picking up, increased 20%. Desktop sales went up 16%. See below for the upgraded user experience.

Over the next 45 days the website went on to sell as many products as we did year to date! 

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