FORM Website Redesign
#1- Primary users were accessing website via mobile, 80% mobile, 20% Desktop.
#2 - Little to no eCommerce conversion.
#3 - More product integration and value proposition was needed.
After several design studios, user journeys, and referring back to our personas we were able to settle on these Lo-Fi wires.
FORM Lifting Website Re-design
Solution: Mobile first philosophy! Within a week mobile sales started picking up, increased 20%. Desktop sales went up 16%. See below for the upgraded user experience.
Over the next 45 days the website went on to sell as many products as we did year to date!